There is only one person to blame for the lack of posts and that’s this guy:

No, obviously not the great one Sir William Shatner but the man resembling Emperor Palpatine to his right - Ted Rogers. Rogers provides me with the best internet in Canada, a decent family mobile plan, home phone and digital cable.

About a week ago my internet was shut off. This was due to me having a massive trojan virus and broadcasting it via a non-secure wireless network. I phoned Rogers, spoke to a lovely lady, she walked me through a few troubleshooting steps and my internet was up again. A day later, my internet was shut down again, this time for the same reasons and was given a one week suspension.

So, currently I question Rogers customer service representatives who walked me through troubleshooting and ensured me everything was “A-Okay” only to suspend me again one day later.

Come on Ted, you’d think the second richest man in Canada who is currently worth over seven and a half billion dollars could get a competent costumer service team.

When we write a blog, the majority of us follow a simple finite process. We write the article and then it normally ends there. We may do a few “Get Rich Quick” activities that could boost the article’s traffic and may spur a bit of discussion around the article – but that’s it. The blog’s life is over until someone goes on an archive binge and finds that same article years later. Why treat your blog like that? You’ve put some serious time and intellectual property into a piece of writing that you want to be proud of. So why end there? It’s because naturally we are a lazy bread and want our hard work to do our tedious work for us. We want our work to create an infinite realm of discussion and revenue generation, and that is not possible unless you have thousands of back links and are considered to be an industry leader.

The original traffic and relationship model will have the content sending traffic to the website and the content sending and receiving traffic from outside websites (as well as your own). This has each medium of traffic interacting on a very 2D, vertical level. Thus, minimizing traffic and the scope of the article.

So, let’s think about each of our blog articles in an infinite sense. When you write a blog it doesn’t expand outside of your website. You may comment on a few related blogs, which are normally along the lines of “Hey, I wrote an article about this the other day [place link of article here]!” But, how does that advance conversation and thought on that related article? It doesn’t, the comment will merely lay dormant on that site. So, in order to create an infinite blog you have to extend your article elsewhere. You do this by considering everything you write on related blogs, sites and communities to be an extension of your original article. So the model should now look somewhat like this:

Thus, the blog’s content is ever expanding and should be treated that way. An analogy that I often use is that people treat websites in an infinite manner but treat the content in a finite manner. When in reality you should treat your content almost like a separate website with its own micro-marketing strategy. I’m not going to explain how to implement this idea into your blogs or your websites. However, in order to achieve success with a website you must create a web of qualified traffic streams. Therefore, you must treat all the marketing you do as an extension of your article, blog or website.

This cry is also in part of my ongoing work on trying to make the internet less saturated with bull. Every time you steal a qualified visitor with spam you steal from my revenue - So.. I hate you.

My name is Benjamin Walker. I am a nineteen year old communications student at Wilfrid Laurier University. In short I enjoy internet related things. Social networking, web development, search engine optimization, copywriting, hell even the odd porno. Currently, I am interested in the future of Web 3.0.

Internet aside, I am a student looking to get into the realm of marketing and advertising. I am a massive fan of food - like I’m talking any type. Cheeses, dairy and spicy things are of particular interest to me. I enjoy a good comedy. I like movies with actors that were only good before they hit puberty – Haley Joel Osment, Jonathan Lipnicki, Rory and Macaulay Culkin I’m talking about you, shape up. I like to dabble and would consider myself one who dabbles frequently.

What this is, is my inner workings blog. My personal blog, where I will blog about things that catch my blogging eye.